|Brand Ratings -> Candy Maker -> Hershey's|
Greenopia Environment Achievement:
Hershey’s has good environmental reporting, although some more specific information would be appreciated. Hershey’s claims to support sustainable production of cocoa, but there is not a ton of evidence provided to back this claim. Hershey’s utilizes lightweighted packaging and its Dagoba line uses recycled inputs in its packaging. Hershey’s also uses packaging cartons that are made from recycled material. Hershey’s has a LEED facility, and has improved the efficiency of its lighting and reuses water in various steps of its production. The only significant amount of renewable energy purchased by Hershey’s is for its Dagoba line.
Hershey’s biggest weakness is in its chocolate sourcing. Cadbury has promised to utilize 50% sustainably sourced cocoa by 2010 and Hershey’s has not made any such claims. Promoting a general standard is not enough to get much credit on the sourcing front. We would also like to see more of the green initiatives present in the Dagoba line trickle into more of Hershey’s products. Dagoba is a green product line, but it represents a small percent of Hershey’s total sales.
Hershey’s is trying to be greener, but isn’t doing enough sustainable sourcing for us to give it a green leaf.