Rachel Pearson started Speesees, a San Francisco-based line that features baby clothing that is cute in the best way possible—the colors are bright and items are adorned with animals and flowers that are just adorable enough (chicks, seahorses, dandelions). It’s made with organic, fair-trade cotton and low-impact or vegetable dyes so it’s good in all the right ways. Find Speesees products online or locally at Elephant Pharmacy and other shops. What inspired you to start your business?

My friend’s children.

What’s the best part about your job?

The range. And meeting all the interesting speesees along the way.

What are some of your favorite local green businesses?

We use New Leaf Paper for our Speesees catalog because they use the highest quality recycled paper around. Plus, I love the customer service. Going to Elephant Pharmacy is always a special treat because I always walk out with far more than I intended to buy. Everything is just so salubrious. I love Three Twins Ice Cream.

What is your favorite local green restaurant?

Weird Fish is my new favorite neighborhood spot. It’s funky, has creative decor, and the food is clean and no-nonsense with nice presentation.

Where do you shop for organic groceries?

The Good Life, Rainbow Grocery, Farmer’s Market.

What are some of the things you do to help make the world a little bit greener?

I try to find creative uses for things (there is a lot you can do with a plastic bag!). I also buy second-hand, rely on natural light, and drive a small, fuel-efficient vehicle.

What’s your favorite thing about living in the San Francisco Bay area? Least favorite?

Favorite: diversity. Least favorite: parking.

What would you say is the city’s undiscovered or underrated jewel?

Random vistas, like at the top of Hill Street.

Where do you like to take out-of-town visitors?

Weird Fish, local art shows, Mount Tamalpais, rollerskating in the park—it depends on the visitor.

What’s your favorite vacation destination? Do you prefer to kick back or explore?

India—to explore! There is so much to smell, taste, hear, touch, see…

What’s your favorite weekend outdoor activity?

Hiking, flea markets, picnics.

If you were a tree, what kind of tree would you be?

Redwood.

Describe your path to green. How and when did you became eco-conscious?

At the age of ten, my mother explained to me how long aluminum takes to break down in the earth—and the rest is history.