We are bombarded daily by advertisements. Billboards, coffee cups, newspaper ads, cell phone promos – they are everywhere. Is it possible for the world of visual media to make a difference instead of just hawking products? The answer is a resounding yes!
Called the Reverse Graffiti Project, European artist Paul Curtis (a.k.a Moose) created the first incarnation on San Francisco’s Broadway Tunnel. You’re probably thinking graffiti means he used spray paint? Logical thought, but you are way off. Instead, Moose uses eco-friendly cleaners to remove grime with handmade stencils.
Moose has been creating art with this method for years with his UK media company, Symbollix for 5 years. The Reverse Graffiti Project is a collaboration between himself, documentary director Dog Pray, and Green Works sustainable cleaning products. Sounds familiar? Green Works is the new line owned by Clorox that was approved by the Sierra Club.
Does that make the Reverse Graffiti Project just one big advertisement? Only a little. Moose’s mural is 140 feet long and features plants native to the Bay Area. It may be sponsored by a commercial company, but the Reverse Graffiti Project also an innovative, large-scale art presentation that makes us think twice about the dirt we produce and push aside.
Whether or not there will be more installments in the Reverse Graffiti Project is yet to be seen. Where could be next? New York City? Los Angeles? Shanghai? Cities may be efficient due to their close proximity, but they are also one of the largest sources of waste. No matter where we live, we could all stand to be reminded just where we stand in nature’s grand scheme of things.
Greenopia Greens Up the Natural Products Expo West
You know when you go to the supermarket, and people are handing out samples of tiny quiches that are so, so good? And know you shouldn't ask for seconds, but somewhere you're wearing a hat pulled low in line again, hoping the quiche lady doesn't recognize you? Last weekend I played this scenario out times time when I attended the Natural Products Expo West in Anaheim, California. There, I was lucky enough to check out the latest foods, products and more the organic and natural products have to offer. The foremost show of the natural products trade industry, the Natural Products Expo West is made up of 53,000 industry professionals from across the globe.
THINK City electric cars will offer fast charging in 15 minutes. That quick enough?!
Back in January, THINK electric vehicle company announced that its working with AeroVironment, Inc. (AV) to develop high end charging or fast charging for the THINK City electric vehicle (EV). AV is one of the leaders in fast charging worldwide for electric cars. As you can imagine, this is intended to jump-start the fast-charge infrastructure in the United States. This is a huge development for the company since it will currently provide EV owners the opportunity to fast charge their car like they would refuel their vehicle. I might take slightly longer, but it's cheaper and zero tailpipe emissions.
Email
We are bombarded daily by advertisements. Billboards, coffee cups, newspaper ads, cell phone promos – they are everywhere. Is it possible for the world of visual media to make a difference instead of just hawking products? The answer is a resounding yes!
