Kristopher Moller’s family owned USA Petroleum stations and he entered the family business by talking his father into offering biodiesel fuel at one of their stations. The response was good and Moller then opened Conserv Fuel, L.A.’s first biofuel station (selling B99) in Brentwood. He spoke to Greenopia about his work and living green in Los Angeles.

Best part of your job?

Knowing that I’m giving people in L.A. an alternative fueling option and talking to custumers and hearing how grateful and appreciative they are.

What are some of your favorite local green restaurants?

I like Axe a lot. It offers good and simple food and it's a down-to-earth restaurant.

Where do you shop for organic groceries?

I live a block from Whole Foods so I generally shop there. Also Trader Joe’s.

What are some of your favorite local green businesses?

I take EcoLimo to the airport.

Is there a particular environmental non-profit you support?

The main one I have been involved with is the Kokua Hawaii Foundation in Hawaii.

What’s your favorite thing about living in the city? Least favorite?

The ocean. Least: traffic.

What would you say is the city’s undiscovered or underrated jewel?

There are some special beaches that people don’t really go to and I would rather not say. What I will reveal: The Inn of the Seventh Ray.

Where do you like to take out-of-town visitors?

I’m not the best tour guide. I take everyone to the beach.

What’s your favorite vacation destination?

New York and Hawaii.

What’s your favorite weekend outdoor activity?

Surfing.

What’s an eco-friendly gift you like to give?

The Greenopia guide—that’s the best gift.

Do you have a favorite environmental book or movie?

One of my most recent favorites is "Cradle to Cradle" by William McDonough. It’s all about taking responsibility for products and what we need to do about it. As consumers, we need to demand that producers are responsible for products.

If you were a tree, what kind of tree would you be?

An aspen tree. It’s the roots. In an aspen tree grove, all the roots are connected. It’s one of the largest living organisms on the planet.

Describe your path to green: how and when you became eco-conscious.

My family was in the petroleum industry and I remember being in gas stations and wondering, What’s the affect of all this? I wanted solutions to what I saw was going to be increasingly problematic. Also, my love of the environment. I spend a lot of time outdoors and would like to keep this world as pure as possible.