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| Brand Ratings -> Fast Food -> McDonalds |
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Category: Burger Region: National Number of Stores: 31000 Sales: $23.70 billion Average Cost: $4.50-$6.50 Calorie Range: 700-900 Number of Vegetarian Items: 10 Number of Vegan Items: 4 Menu Items: Burgers, Fries, Chicken, Fish, Salads, Breakfast Greenopia Environment Achievement:
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Company Overview: There are over 31,000 McDonalds spanning the globe which gross over $23 billion each year. Green Efforts: McDonalds has begun to incorporate some green elements into its culture. First, it has opened a refrigerant free store in Denmark and has plans for additional green stores in the future. McDonalds uses some recycled content in their packaging and has a comprehensive waste diversion program. It also only sources beef from responsible sources (especially in regard to rainforest degradation). Finally, McDonalds has begun analyzing its supply chain to search for environmental efficiencies. Green Issues: In the green spectrum, McDonalds is a light green in every category. What we have listed above is good, but there is still a lot of room for improvement. For starters it would be nice to see natural and/or organic products offered and some widespread green building design elements. McDonalds could pursue LEED certification in some of its new restaurants (as some of its competitors have done), and try to make their cooking process more efficient with energy star certified fixtures. Greenopia Verdict: McDonalds seems to be making a dedicated effort, but more needs to be done before it could be considered to be truly green. |
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