Jet Blue
Category: Brand Ratings -> Airline Companies -> Jet Blue

      Jet Blue

Average Fleet Age: 6.2

Greenopia Environment Achievement:

Fuel Conservation

Alternative Fuel Types

Recycling Programs


Green Food Options
Green Building Design
Carbon Offsets





Efforts:
JetBlue has the second youngest fleet only to Virgin Atlantic coming in with an average of just over 6 years. Fleet age is important because newer planes are often more efficient and Jet Blue’s low emissions per passenger revenue mile reflect this. Jet Blue uses a single engine to taxi which cuts down on fuel consumption and emissions and even has a few organic food offerings on flights. Jet Blue offers carbon offsets when buying a ticket and utilizes processes such as methane recapture (good) and reforestation (not as good). Finally, JetBlue is in the process of researching biofuels and we hope to see additional strides in this area.

Issues:
Although JetBlue publishes an environmental report, it is outdated by several years and it says on the report it is supposed to be annual. We understand that environmental reporting is often a year behind (in order to compile data) but other companies released their 2011 report months ago. JetBlue, although it does incorporate some elements of green building design in its facilities, does not have any that are LEED certified. Finally, we were unable to find any recycling rate metrics for JetBlue.

Greenopia Verdict:
JetBlue receives high marks for its efficient operations and young fleet, but we would really like to see more consistent environmental reporting.