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Merchant Marketplace
Merchant Marketplace
Merchant Marketplace
Merchant Marketplace
Overall Rank: #5

(how's this calculated?)
Southwest
Category: Brand Ratings -> Airline Companies -> Southwest

      Southwest

Average Fleet Age: 12.5

Greenopia Environment Achievement:

Fuel Conservation

Alternative Fuel Types

Recycling Programs


Green Food Option

Green Building Design

Carbon Offsets





Efforts:
Southwest promotes itself as one of the greenest airlines in the marketplace right now. The age of Southwest’s fleet averages about 12 years old placing it in the middle of the pack. However it should be noted that Southwest has recently purchased several new planes which will bring down its average fleet age. Southwest is one of the few airlines with a LEED certified terminal (Oakland) and it also has above average sustainability reporting for the industry. Southwest has implemented a variety of processes to decrease its environmental footprint on the ground including electric ground tools and its point-to-point flying helps it minimize its travel time. Southwest is also one of the few airlines who recycles items on board and was the first company to go paperless with its ticketing process. Although Southwest does not offer and green food items, it does only select brands that have easily recyclable packaging.

Issues:
The main thing that really hurts Southwest’s ranking is its lack of available offsets for travelers. Even though only a small percent of passengers may take this option, even fewer will go to an outside source to offset their footprint. Thus this is the main complaint we have since it doesn’t allow eco-conscious fliers to easily offset their impact. Southwest also does not appear to pursuing any alternative fuels at this time.

Greenopia Verdict:
Southwest does some great things environmentally, but their lack of available offsets and alternative fuel types hurts their ranking.



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