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Greenopia provides consumers with high quality information to help them reduce their impact on the environment through their daily purchasing decisions. Greenopia publishes extensive green business directories, product directories, and brand directories, as well as offering a growing community, news articles, blogs, and tips to help everyone eat, shop, and live green.
Greenopia's directories guide consumers to the businesses and products to help lead a more sustainable lifestyle. All listings are independently researched, rated, and ranked using unique sets of life cycle based and category-specific criteria, ensuring that each business and product meets precise qualifications. We never accept payment for listings.
The Greenopia Leaf Award allows consumers to easily assess the overall greenness of a business or product. Four-Leaf Rated listings meet our most stringent criteria while One-Leaf Rated listings meet our minimum qualifying standards. The Greenopia Scorecard allows consumers to easily see the specific areas of greenness in the product’s or brand’s life cycle.
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Down to Earth |
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Green Somethings |
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Jet Blue
| Category: Brand Ratings -> Airline Companies -> Jet Blue |
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Jet Blue Average Fleet Age: 3.7 Greenopia Environment Achievement:
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Efforts: JetBlue has the youngest fleet only to Virgin Atlantic coming in with an average of just under 4 years. Newer planes are often more efficient. Jet Blue uses a single engine to taxi which cuts down on fuel consumption and emission and even has a few organic food offerings on flights. Jet Blue offers carbon offsets when buying a ticket and utilizes processes such as methane recapture (good) and reforestation (not as good). Issues: JetBlue does not seem to widely use winglets on its planes, which are important to help reduce the planes’ footprint. Although it publishes an environmental report, it is a bit outdated (2006) and it says on the report it is supposed to be annual. We understand that environmental reporting is often a year behind (in order to compile data) but other companies released their 2007 report months ago. JetBlue, although it does incorporate some elements of green building design in its facilities, does not have any that are LEED certified. Greenopia Verdict: JetBlue is doing some impressive environmental things but it needs to improve its reporting and transparency in order to move up our rankings. |
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