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Greenopia provides consumers with high quality information to help them reduce their impact on the environment through their daily purchasing decisions. Greenopia publishes extensive green business directories, product directories, and brand directories, as well as offering a growing community, news articles, blogs, and tips to help everyone eat, shop, and live green.

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Greenopia's directories guide consumers to the businesses and products to help lead a more sustainable lifestyle. All listings are independently researched, rated, and ranked using unique sets of life cycle based and category-specific criteria, ensuring that each business and product meets precise qualifications. We never accept payment for listings.

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The Greenopia Leaf Award allows consumers to easily assess the overall greenness of a business or product. Four-Leaf Rated listings meet our most stringent criteria while One-Leaf Rated listings meet our minimum qualifying standards. The Greenopia Scorecard allows consumers to easily see the specific areas of greenness in the product’s or brand’s life cycle.

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Greenopia's community provides a place for people to engage in sharing their favorite listings, meeting other people, sharing their eco-interests, blogging, discussing green topics, and much more. Our newsletters provide an opportunity to stay up to date with compelling articles, press releases, exclusive opportunities, and the newest, hottest, and greenest listings.

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Merchant Marketplace
Merchant Marketplace
Merchant Marketplace
Merchant Marketplace
Overall Rank: #1

(how's this calculated?)
Virgin
Category: Brand Ratings -> Airline Companies -> Virgin

      Virgin

Average Fleet Age: 3

Greenopia Environment Achievement:

Fuel Conservation

Alternative Fuel Types

Recycling Programs


Green Food Option

Green Building Design

Carbon Offsets





Efforts:
Virgin is positioning itself as a green leader in air travel and its actions back up their claims. Since Virgin is relatively new, it has the most current fleet (various sources put its average fleet age at less than 5 years). This means that Virgin’s planes are very efficient in both fuel consumption and emissions. Virgin installs winglets on its planes which lead to better fuel efficiency (and therefore less emissions). Virgin has made progress with biofuels and has even done several flights with planes solely powered by biofuels. Virgin has a comprehensive recycling program and hopes to divert 50% of its waste by 2012. Many airlines have yet to add any environmental or ethically sourced food options, but Virgin has risen to the challenge and serves only fair trade coffee. Virgin offers passengers the ability to offset their carbon footprint when flying and the projects they source are good mostly revolving around green energy generation. Lastly, Virgin has solid environmental reporting on its website.

Issues:
Virgin does well in pretty much all of our categories. A few things we would like to see include additional fuel saving technologies (engine washing, one-engine taxiing, electric ground vehicles, etc.). We could not find any information the Virgin does any of these things. Virgin also does not have any LEED certified terminals or office buildings which is something a few other airlines do.

Greenopia Verdict:
Virgin deserves top honors on our green airline rankings because of its dedication to green initiatives.



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