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| Brand Ratings -> Fast Food -> Dunkin Donuts |
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Category: Coffee Region: National Number of Stores: 6000 Sales: $3.40 billion Average Cost: $1.50-$3.00 Calorie Range: N/A Number of Vegetarian Items: Number of Vegan Items: Menu Items: Coffee, Baked Goods, Espresso, Breakfast Sandwiches Greenopia Environment Achievement:
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Company Overview: There are around 6,000 Dunkin Donuts stores across the US that bring in over $4.7 billion in revenue each year. Green Efforts: Within the past year or two, Dunkin Donuts has made an effort to be a greener chain. In October, Dunkin Donuts opened up its first green store, which was LEED certified. Dunkin Donuts also uses fair trade coffee in all of its espresso drinks. Both of these initiatives are impressive, especially given the size of Dunkin Donuts as a food chain. Green Issues: There is still a lot of room for Dunkin Donuts to improve. First, it is time to redesign its packaging/containers. Other coffee chains have been including recycled inputs and so should Dunkin Donuts. Also, Dunkin Donuts should transition to Fair or Direct trade coffee for all drinks besides just espresso. Finally, where is the sustainability report? Publishing a comprehensive sustainability report is always the first step to being taken seriously in the green marketplace. Greenopia Verdict: Dunkin Donuts has a foundation in place to make the transition into a greener chain, but there are still measures to be taken before it can compete with the more progressive coffee chains. |
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